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"We've reached the point where the entertainment divisions are doing the news and the news divisions are doing the entertainment." ~ABC News correspondent Robert Krulwich.

In The Elements of Journalism, they compare journalism to cartography. It's a map for citizens to navigate the world they live in and then some. With this comparison in mind, I can't help but be slightly disappointed that newspapers are catering towards a specific audience. True, a journalist's duty is to the public, but if they write nothing but what their audience is expecting to hear, then citizens will never be able to discover everything the map of society has to offer.

That sounds a little too hocus pocus, my apologies.

Marketing to a specific audience may be the best solution in terms of advertising and raising money. If a specific news outlet always writes things that you agree with or that pertain to you personally, you are that much more likely to subscribe, or follow.  However, many consumers don't know what they want.  Though losing followers is always a risk, many important news topics may be ignored that might be read if there was a broader range of topics.

Telling the public "what they want to hear" is neither the solution nor good journalism. As journalists take this trend further, the more surface-y and sensational it becomes. You are, essentially, telling them what they already know.

It's a shame that news needs to be sugar-coated to the busy consumer, but it is almost a necessity to keep readership. Even if you write a fantastic article, it hardly matters if no one reads it. Journalists do need to market their content in a way that caters to the needs of the public. Answer their questions, but don't necessarily tell them just what they want to hear. I would love to see news experiment a little more. I'd love to see a news outlet ahead of the curve and take some risks.

Until then, here's to you, Brangelina.

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